Retail & Distribution

The digital revolution is having a double impact on the retail and distribution sector. The rise of e-commerce and big technology companies has totally disrupted the traditional players in the sector and contributed to changes in customer behaviour. Ultra-connected, with little brand loyalty, influential, looking for meaning, ethics and quality—customers now have a key role and are pushing companies to rethink their acquisition and loyalty strategies over the entire customer journey.

Customer experience is key and must be perfect at all points of contact, from the till to mobile, in a global, omnichannel way. At the heart of the strategy: the customer, or, rather, the customers. They are all different and expect a personalised, consistent experience whatever the channel. Physical points of sale give customers new reasons to visit by placing human relationships, service, and emotion at the heart of their design. Technology is everywhere. Smoother and less visible, it contributes to a more personal and higher quality experience.

As a specialist in marketing and customer relationships, Tessi has developed a wide range of services to make your brand totally customer-centric and one of the market leaders. Customer data is at the heart of our approach to set up approaches that take into account your customers’ profile, behaviour, and contributions. Our data-driven marketing & customer relations strategies and systems are more personal and profitable.