Market challenges

A little more than 10 years after the first smartphone was released, the digital revolution has profoundly transformed our societies and our economies. Your customers are always connected, and are more influential and more demanding than ever. They are looking for the perfect customer experience, everywhere, all the time. Commerce is reinventing itself with an omnichannel approach at a time when Amazon has nearly 100 million Prime subscribers worldwide.

That’s why it’s time for both distributors and brands to put the customer first. Tessi knows how to invent new, more innovative, more personalised, and value-creating ways to activate shoppers.


Our solution: Shopper Strategies,
Retail Marketing & Studies

Put the right activation levers in front of the right audiences.

To develop shopper and retail strategies that really focus on your customers, Tessi offers an innovative, data-based approach and an integrated service ranging from consulting to campaign release.

Every customer is different and therefore responds to different incentives; and that’s why we identify the best brand activation levers by analysing your customers’ behavioural data. The goal: to increase activation scenarios, making them more relevant and personalised while bringing your customers closer to your brand.

To achieve this, we use a proprietary analysis method and segmentation tool. We collect the data needed from existing information, by conducting qualitative and quantitative studies, or through third-party data from distribution.

Then, we put the right activation levers in front of the right audiences.

The solution's strengths and benefits


  • A winning combination of consulting, creativity (we have our own integrated creative studio of 10 people), technology, and data.
  • A complete solution – from consulting to operational rollout – more info on the digitisation of sales promotions
  • The expertise of ultra-specialists in customer behaviour, focused on all your communication channels: digital, print, or point of sale.


  • The activation levers used are more personal and more effective, and the ROI is greater.
  • Thanks to our data partnerships with distributors, you can improve your online client and prospect targeting according to their individual in-store behaviour, personalise your offerings and improve how you measure the ROI from your actions.

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