Market challenges

With an over-contacted and volatile audience, an increasing number of communication channels, and fragmented client data, generating leads and turning them into customers has become increasingly difficult and costly. To increase your conversion rates and lower your acquisition costs, you need someone competent to accompany you throughout the process!

Our solution: Lead management

You recruit new prospects with high potential, keeping your costs under control.

Tessi helps you design and implement client acquisition strategies.

Leveraging our analysis tools and expertise, we begin by working with you to identify high-potential leads and prospects. First, we analyse your customer data (profiles, behaviour, contribution to turnover, activation levers) and qualify high-potential segments to contact.

Once this essential step is completed, we design targeted acquisition campaigns both online and offline. We then conduct A/B tests to select the most effective messages and visuals for the identified target audience.

After fine-tuning the audiences and media planning, these relevant contents are then distributed as efficiently as possible. We use our monitoring solutions to measure your campaigns’ performance while adjusting expenses and optimising conversion and engagement rates.

You recruit new prospects with high potential, keeping your costs under control.

Solutions's strengths and benefits

Les forces

  • We accompany you throughout the entire lead management project, from targeting potential prospects with high potential, choosing the most appropriate levers and creating offers and content, drafting media plans and monitoring performance
  • Our understanding of data allows us to segment your customer data and identify lead profiles with the highest potential
  • We work using continuous improvement methods: test and learn and A/B testing.
  • Check the effectiveness of your conversion campaigns in real time


  • Successful campaigns: e.g. number of leads multiplied by 2 in Y vs Y-1
  • Drive to store: a visit rate of up to 20% vs communications sent
  • Optimise your acquisition budgets
  • Improve your transformation rate from leads to end customers
  • Benefit from clear KPIs
  • Take advantage of a turnkey service from consulting to conversion

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