Market challenges

Today, keeping the attention of your customers by providing them with the right contents and the right messages in the right place and at the right time might be your biggest challenge. With our customer marketing expertise and our technological and operational know-how, we have designed a comprehensive campaign management offering to help you combine personalised advice with the best marketing automation and artificial intelligence solutions on the market. Your cross-channel marketing campaigns will be more effective. And more profitable.

Our solution: Managing campaigns

Better deliverability and an improved opening rate

With our global campaign management offering ranging from content creation to routing and measurement, you have every opportunity to capture the attention of your customers and prospects.

You can count on Tessi’s integrated design studio and its ten creative staff members to produce engaging, personalised contents. During the marketing campaign production phase, our data and delivery teams improve and optimise the quality of your data to increase ROI through better deliverability and an improved opening rate for your emailing campaigns.

To send and automate your campaigns, we use our own marketing automation solutions (insert link to technologies / software publishing / CRM & marketing automation) or those of reference publishers (Adobe, IBM, Salesforce, marketing 1by1).

Solutions's strengths and benefits

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Strengths

  • Our solution manages your personalised marketing campaigns from A-to-Z, from design until it arrives in your customer’s inbox.
  • We use artificial intelligence and our predictive marketing know-how to improve the performance of your campaigns. We can predict the best time to send emails, manage sales pressure, refine targeting, and perform A/B testing with different messages.
  • Our solution allows you to optimise your multichannel communication in e-mail, SMS, or print (insert link to desktop publishing and direct marketing)
  • An integrated design studio for developing your contents: 10 people
  • Our technological know-how allows us to use the best marketing automation tools on the market
  • Our Data Quality Management specialists optimise your data quality in compliance with GDPR
  • Connect2print: a print connector to manage your print campaigns directly in your marketing automation tool

Benefits

  • Improve the ROI of your marketing campaigns: up to 30% increase in deliverability through message optimisation (content and technology)
  • Lower your unsubscribe rates with better management of sale pressure
  • Divide the time needed to create campaigns by five with our marketing automation tools
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