Market challenges

Today, customers expect a 100% personalised relationship with brands. This can turn into a real challenge for you, especially in light of the fact that *. To help you develop a lasting, profitable relationship with your clients, Tessi is here to accompany you and provide you with expertise in designing and managing CRM and loyalty programmes, from consulting through to implementation. By combining creativity with the correct use of data, you’ll be sure to reach the right customer at the right time with the right message and at the right point of contact, thanks to a unique CRM and loyalty program.

* Source: French Study by Wide, Micropole Group and OpinionWay

Our solution: Designing and managing CRM and loyalty programmes

Reach the right customer at the right time

Tessi’s comprehensive CRM and loyalty programme design and management offering brings together the best in consulting, content creation, data and technology.

It’s a winning combination for inventing and managing more creative, more personalised and more meaningful programmes that stand out from the rest.

In short: programmes that bring real value to your clients.

Our business experts are here to help with a sector-based approach to craft a truly bespoke marketing strategy. We use data to identify your target customers, analyse their profile, consumer behaviour, and contribution to turnover to create and segment content, sales arguments, and experiences to fully customise your interactions.

We install the solutions and technologies needed to successfully run the program: marketing automation, CRM, loyalty and promotion engines, DQM, and connect to cash systems.

Solutions's strengths and benefits


  • A one-stop offering: strategic consulting (business model, transactional and relational component, promises, event plan, etc.), content creation (insert link to brand content), solutions and technologies (CRM (insert link to advice and integration/CRM & marketing automation), loyalty, etc.) and the CRM and loyalty programme’s operations.
  • Customised programs: personalised approaches, rewards, interaction channels, management of marketing pressure
  • A data-driven continuous improvement method
  • Campaign management (link to campaign management) optimised by marketing automation and artificial intelligence.
  • A GDPR-compliant solution (our data centres are located in Europe). See our personal data management policy (insert link to the policy)


  • Control your customer data and increase your customer knowledge
  • Personalise your relationships and increase customer loyalty
  • Optimise your marketing spending by measuring ROI and targeting your investments
  • Personalised approaches generate four times more interactions than the standard approach

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