CCM & CXM challenges

Your customer interactions need to be user-friendly to ensure the quality of your client experience, thus maximising your sales and optimising the production costs of your product or service. The challenge? Adapting your interactions with your customers to their new modes of consumption and communication. You need to be able to deliver the right messages where your audience is waiting for you. In other words, adopt an efficient omnichannel communication strategy to engage in meaningful and personalised conversations with your customers.

Our solution : CCM / CXM

Customer Communication Management / Customer Experience Management

Your customers will be delighted by all these different means of communications!

Our CCM/CXM platform has been designed for creating and delivering written messages.

It can serve as a conversational guide for your customer service managers. Each message created, from the simplest to the most complex (insurance, loan, lease, etc.), is distributed via your recipients’ chosen channels.

To make your discussions more relevant, our solution includes contextual personalised information in real time. With our CCM/CXM technologies, you can also map all client interactions and track their performance at each stage of your conversation. Model, create, personalise, distribute, measure, analyse, adapt… your customers will be delighted by all these different means of communications!

Strengths and benefits
of CCM/CXM solution


  • Our customer communication management solution (CCM/CXM) is available in the cloud or hosted on-site
  • It is tailored for customer service managers either at the point of sale or in call centres
  • The settings are designed for any type of contents, for both short MMS and for complex contracts with attachments and multiple signatories
  • The CCM/CXM platform supports multiple languages
  • The created content is “responsive” (adjusts to all screen sizes: PC, tablet, mobile) and can be distributed across multiple channels.
  • The system can be deployed in parallel with the daily flow of thousands of writers and can optimise your postage costs, for example.
  • Mastering several reference publishing solutions: Compart, FIS, OpenText Exstream, Pitney Bowes and Quadient.


  • Make the customer journey smooth and unique through personalised messages tailored to each client’s personal context and individual needs.
  • Create a global interaction map to optimise the customer journey
  • Help your customer service managers hold conversations, making a strong impact on the commitment and loyalty of your customers.

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about this service?

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