Market challenges

Attracting new customers is more and more expensive: on average, it costs 5 times more to acquire a new customer than retaining an existing one*.
Regarding customer volatility, it’s vital to know your customers better, to understand their behavior, their contribution to your turnover and their potential. With the disappearance of third-party cookies, customer loyalty is a strategic asset for developing first-party capital.
At the crossroads of customer knowledge, relationship management and maximizing customer value, loyalty programs are real growth drivers!
Take up these challenges with DIGIFID® Loyalty, our customer loyalty program management platform.
Source: Customer Retention as a Competitive Weapon, Dawkins and Reichheld

Our solution: an integrated marketing platform - CDP, loyalty, campaign management, local marketing

A SAAS technology platform to manage your loyalty program in real time

With DIGIFID® Loyalty, discover a new-generation SAAS technology platform for developing your customers’ loyalty:

  • Manage your loyalty program
    DIGIFID® Loyalty is connected in real time to your e-commerce and in-store payment systems, enabling you to offer personalized benefits to your customers.


  • Manage your marketing campaigns
    Capitalize on our marketing automation module to orchestrate your omnichannel campaigns (e-mail, SMS, push wallet, social networks).


  • Centralize and unify your on- and off-line customer data
    Our Customer Data Platform enables you to develop a 360° customer view based on data from all touch points : web, social networks, messaging, store, animations…


  • Deploy your local marketing
    Promotional offers, local partner programs, e-mail/sms campaigns sent to customers: your sales outlets have the autonomy to carry out their own marketing campaigns.


The solution's strengths and benefits


  • Access your personalized KPIs to monitor your program’s performance: registrations, contactability, sales, earn, burn, ROI…
  • Manage your network, view customer data and transaction history.
  • Schedule your marketing campaigns.
  • Create promotional offers.
  • Open up access to your points of sale, who can view their KPIs and manage their own actions with your approval.
  • Simplify interfacing with your POS systems thanks to our APIs.
  • Manage several different POS systems within the same network.


  • Develop your first-party data capital by centralizing your customer data across all points of contact, and improve your customer knowledge.
  • Enrich customer relationships.
  • Create brand preference.
  • Increase your customers’ average shopping basket.
  • Increase visits frequency and orders at your on- and off-line points of sale.

Want to learn more
about this service?

    The purposes of Tessi’s processing are as follows: sending commercial information and/or notifications and/or requested documents, managing relationships with our customers and/or leads and/or partners, technical and/or commercial support; adding to/updating customer/lead databases, producing statistics, analyses and studies on Site traffic;
    For more information on your rights, you can view our personal data protection page .

    *Required fields. The form is intended for professionals.