Market challenges
Attracting new customers is more and more expensive: on average, it costs 5 times more to acquire a new customer than retaining an existing one*.
Regarding customer volatility, it’s vital to know your customers better, to understand their behavior, their contribution to your turnover and their potential. With the disappearance of third-party cookies, customer loyalty is a strategic asset for developing first-party capital.
At the crossroads of customer knowledge, relationship management and maximizing customer value, loyalty programs are real growth drivers!
Take up these challenges with DIGIFID® Loyalty, our customer loyalty program management platform.
Source: Customer Retention as a Competitive Weapon, Dawkins and Reichheld
Our solution: an integrated marketing platform - CDP, loyalty, campaign management, local marketing
A SAAS technology platform to manage your loyalty program in real time
With DIGIFID® Loyalty, discover a new-generation SAAS technology platform for developing your customers’ loyalty:
- Manage your loyalty program
DIGIFID® Loyalty is connected in real time to your e-commerce and in-store payment systems, enabling you to offer personalized benefits to your customers.
- Manage your marketing campaigns
Capitalize on our marketing automation module to orchestrate your omnichannel campaigns (e-mail, SMS, push wallet, social networks).
- Centralize and unify your on- and off-line customer data
Our Customer Data Platform enables you to develop a 360° customer view based on data from all touch points : web, social networks, messaging, store, animations…
- Deploy your local marketing
Promotional offers, local partner programs, e-mail/sms campaigns sent to customers: your sales outlets have the autonomy to carry out their own marketing campaigns.
The solution's strengths and benefits
Strenghts
- Access your personalized KPIs to monitor your program’s performance: registrations, contactability, sales, earn, burn, ROI…
- Manage your network, view customer data and transaction history.
- Schedule your marketing campaigns.
- Create promotional offers.
- Open up access to your points of sale, who can view their KPIs and manage their own actions with your approval.
- Simplify interfacing with your POS systems thanks to our APIs.
- Manage several different POS systems within the same network.
Benefits
- Develop your first-party data capital by centralizing your customer data across all points of contact, and improve your customer knowledge.
- Enrich customer relationships.
- Create brand preference.
- Increase your customers’ average shopping basket.
- Increase visits frequency and orders at your on- and off-line points of sale.