Brand content challenges

“Content is king“! Today, the creation of relevant contents is central to customer marketing. Events, blogs, social media, etc. are means to make your brand stand out, but you need to implement an efficient, differentiating content strategy. Your goal is to become your own media and attract customers with relevant, targeted contents.

Our solution: Brand Content

Personalise your brand's storytelling in order to attract the attention of your customers.

Not all of your clients are looking for the same kinds of content. At Tessi, each brand content strategy starts by segmenting your targets. For each segment, there is a specific way to personalise your brand’s storytelling in order to attract the attention of your customers. Our brand content expertise includes:

  • A team of editors in charge of editorial content creation and specialised in different sectors of activity.
  • An integrated design studio
  • A network of partner bloggers and influencers
  • Community marketing specialists & community managers who create and interact with your customer communities

With our omnichannel brand content strategy, your contents are distributed to your targets’ preferred channels which increases their engagement around your brand with a direct impact on your sales.

Strengths and benefits
of brand content solution

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Benefits

  • Our ability to create personalised approaches and content creating a special connection with your customers
  • Count on our global expertise from design through to implementation of your brand content projects
  • Content to make your relationship programmes attractive and differentiating
  • A ten-strong creative studio team
  • Expertise in User Generated Content (UGC) to put your customers at the heart of your content strategy

Benefits

  • Engaging content to nourish your customer communication (relationship programmes (insert link to design and management of relationship programmes), social networks, consumer magazines, etc.)
  • You optimise your brand’s individual content strategy by personalising your approaches and creating relevant contents
  • Save time and increase productivity in creating complex contents
  • Increase your online attractiveness and improve your SEO
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