Mondelēz International is an American agri-food multinational, particularly active in the biscuit, chocolate and gum & candy sectors, which is established in many countries around the world. By volume of sales, it is the second largest player in the agri-food sector.
The client’s challenge
- Boost sales on all product lines taking into account the new Egalim regulatory context in France
- Reward loyal customers
- A campaign of unprecedented extent
- An ambitious project putting technological innovation at the heart of its realization
- A campaign that promotes all categories of Mondelez products (Biscuits, Chocolate and Gum & Candy)
- A real good feedback from retailers, the staff and consumers!