{"id":58021,"date":"2025-06-26T14:53:11","date_gmt":"2025-06-26T12:53:11","guid":{"rendered":"https:\/\/www.tessi.eu\/?p=58021\/"},"modified":"2025-06-26T16:02:34","modified_gmt":"2025-06-26T14:02:34","slug":"etude-inbanque-attentes-clients-bancaires","status":"publish","type":"post","link":"https:\/\/www.tessi.eu\/fr\/etude-inbanque-attentes-clients-bancaires\/","title":{"rendered":"Etude INBanque 2025 : d\u00e9couvrez les nouvelles attentes des clients bancaires"},"content":{"rendered":"<p>Tessi, en partenariat avec IN Banque \/ <a href=\"https:\/\/www.next-content.com\/\" target=\"_blank\" rel=\"noopener\">Next Content<\/a> et <a href=\"https:\/\/www.tnpconsultants.com\/\" target=\"_blank\" rel=\"noopener\">TNP Consultants<\/a>, pr\u00e9sente la 10\u00e8me \u00e9dition de l\u2019\u00e9tude annuelle <strong>IN Banque<\/strong>\u00a0sur l\u2019\u00e9volution des pratiques bancaires des Fran\u00e7ais, et l\u2019impact du num\u00e9rique dans les comportements de consommation de <a href=\"https:\/\/www.tessi.eu\/fr\/metier_marche\/banques-et-etablissements-financiers\/\" target=\"_blank\" rel=\"noopener\">services financiers<\/a>.<\/p>\n<h2><strong>Pourquoi t\u00e9l\u00e9charger cette \u00e9tude\u00a0?<\/strong><\/h2>\n<ul>\n<li>D\u00e9couvrez une photographie actualis\u00e9e des canaux relationnels utilis\u00e9s, des usages en mati\u00e8re de services num\u00e9riques.<\/li>\n<li>Anticipez l\u2019aspiration des clients \u00e0 plus d\u2019autonomie ou \u00e0 davantage de supports et de conseils.<\/li>\n<li>Explorez de mani\u00e8re approfondie l\u2019utilisation et la perception des assistants IA.<\/li>\n<li>Comprenez en d\u00e9tail les comportements des clients vis-\u00e0-vis de la cybers\u00e9curit\u00e9, de la confiance et de la fraude.<\/li>\n<\/ul>\n<h2><strong>Un panorama complet des pratiques bancaires.<\/strong><\/h2>\n<p>Cette \u00e9tude s\u2019appuie sur les donn\u00e9es d\u2019une enqu\u00eate en ligne men\u00e9e en mai 2025 aupr\u00e8s de 1 039 Fran\u00e7ais repr\u00e9sentatifs de la population connect\u00e9e \u00e0 Internet de 18 ans et plus.<\/p>\n<h2>Les th\u00e8mes abord\u00e9s\u00a0:<\/h2>\n<ul>\n<li>Relation avec la banque principale, op\u00e9rations bancaires\u00a0: les tendances d\u2019\u00e9volution des usages suivant les canaux<\/li>\n<li>L\u2019usage des services de banque en ligne, les sp\u00e9cificit\u00e9s suivant les \u00e9crans et le profil des clients<\/li>\n<li>Les clients bancaires face aux avanc\u00e9es technologiques dans le domaine de l\u2019intelligence artificielle<\/li>\n<li>L\u2019\u00e9valuation de la banque principale et les intentions de changement<\/li>\n<li>Analyse des parcours clients lors d\u2019une ouverture de compte et d\u2019une souscription de cr\u00e9dit<\/li>\n<li>La mise \u00e0 jour du dossier client<\/li>\n<li>L\u2019\u00e9pargne, les placements financiers<\/li>\n<li>Logement, mobilit\u00e9\u2026 L\u2019accompagnement des clients dans les transitions \u00e9nerg\u00e9tiques<\/li>\n<\/ul>\n<p><strong>Acc\u00e9dez \u00e0 l\u2019\u00e9tude compl\u00e8te.<\/strong><\/p>\n<p>Ne passez pas \u00e0 c\u00f4t\u00e9 de cette source exceptionnelle d\u2019informations strat\u00e9giques ! <strong><a href=\"https:\/\/www.inbanque.com\/etude-pratiques-bancaires-francais-numerique\/\" target=\"_blank\" rel=\"noopener\">Remplissez le formulaire<\/a><\/strong> pour recevoir l\u2019\u00e9tude compl\u00e8te.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tessi, en partenariat avec IN Banque \/ Next Content et TNP Consultants, pr\u00e9sente la 10\u00e8me \u00e9dition de l\u2019\u00e9tude annuelle IN Banque\u00a0sur l\u2019\u00e9volution des pratiques bancaires des Fran\u00e7ais, et l\u2019impact du num\u00e9rique dans les comportements de consommation de services financiers. Pourquoi t\u00e9l\u00e9charger cette \u00e9tude\u00a0? D\u00e9couvrez une photographie actualis\u00e9e des canaux relationnels utilis\u00e9s, des usages en mati\u00e8re [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":58043,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[797],"class_list":["post-58021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-banque"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Etude INBanque 2025 : d\u00e9couvrez les nouvelles attentes des clients bancaires - Tessi International<\/title>\n<meta name=\"description\" content=\"Qu\u2019attendent les Fran\u00e7ais de leur banque en 2025 ? 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