{"id":58021,"date":"2026-07-10T10:00:11","date_gmt":"2026-07-10T08:00:11","guid":{"rendered":"https:\/\/www.tessi.eu\/?p=58021\/"},"modified":"2026-07-10T12:59:08","modified_gmt":"2026-07-10T10:59:08","slug":"etude-inbanque-attentes-clients-bancaires","status":"publish","type":"post","link":"https:\/\/www.tessi.eu\/fr\/etude-inbanque-attentes-clients-bancaires\/","title":{"rendered":"\u00c9tude IN Banque 2026 : pratiques bancaires et consommation de services financiers"},"content":{"rendered":"<p>La nouvelle \u00e9dition de l\u2019\u00e9tude <a href=\"https:\/\/www.inbanque.com\/\" target=\"_blank\" rel=\"noopener\">IN Banque<\/a> sur les pratiques bancaires et la consommation de services financiers des Fran\u00e7ais est disponible.<\/p>\n<p>R\u00e9alis\u00e9e en partenariat avec Tessi et <a href=\"https:\/\/www.tnpconsultants.com\/\" target=\"_blank\" rel=\"noopener\">TNP Consultants,<\/a> cette 11e \u00e9dition analyse les \u00e9volutions de la relation bancaire autour de la digitalisation, de l\u2019exp\u00e9rience client, de la confiance et de l\u2019intelligence artificielle.<\/p>\n<h2><strong>Des services bancaires plus digitaux et plus fluides<\/strong><\/h2>\n<p>Applications mobiles, espaces clients, souscription en ligne, assistance conversationnelle : les usages bancaires se digitalisent. Les clients attendent des parcours simples, rapides et accessibles sur tous les canaux.<\/p>\n<p>Pour autant, la qualit\u00e9 de l\u2019accompagnement humain, la clart\u00e9 des informations et la s\u00e9curit\u00e9 des op\u00e9rations restent d\u00e9terminantes dans l\u2019exp\u00e9rience client bancaire.<\/p>\n<h2><strong>Confiance et s\u00e9curit\u00e9 : des attentes majeures<\/strong><\/h2>\n<p>Protection des donn\u00e9es, pr\u00e9vention de la fraude, s\u00e9curisation des \u00e9changes et transparence des d\u00e9cisions sont au c\u0153ur des attentes des Fran\u00e7ais.<\/p>\n<p>Les banques doivent ainsi concevoir des parcours digitaux performants, tout en garantissant la confiance et la r\u00e9assurance n\u00e9cessaires \u00e0 la relation client.<\/p>\n<h2><strong>Intelligence artificielle et nouveaux parcours bancaires<\/strong><\/h2>\n<p>L\u2019intelligence artificielle contribue \u00e0 am\u00e9liorer l\u2019orientation des clients, \u00e0 acc\u00e9l\u00e9rer le traitement des demandes et \u00e0 renforcer la personnalisation des services financiers.<\/p>\n<p>L\u2019IA agentique ouvre \u00e9galement de nouvelles perspectives pour automatiser certaines \u00e9tapes des parcours bancaires et proposer une exp\u00e9rience plus proactive, dans un cadre s\u00e9curis\u00e9 et ma\u00eetris\u00e9.<\/p>\n<h2><strong>Tessi accompagne la transformation bancaire<\/strong><\/h2>\n<p>Tessi accompagne les <a href=\"https:\/\/www.tessi.eu\/fr\/metier_marche\/banques-et-etablissements-financiers\/\" target=\"_blank\" rel=\"noopener\">acteurs bancaires et financiers<\/a> dans l\u2019optimisation de leurs parcours clients et de leurs op\u00e9rations : entr\u00e9e en relation, contr\u00f4le documentaire, <a href=\"https:\/\/www.tessi.eu\/fr\/tessi-smartcontrol\/\" target=\"_blank\" rel=\"noopener\">lutte contre la fraude<\/a>, conformit\u00e9 et gestion des demandes.<\/p>\n<p>L\u2019objectif : concilier efficacit\u00e9 op\u00e9rationnelle, exp\u00e9rience client et ma\u00eetrise des risques.<\/p>\n<h2><strong>D\u00e9couvrez l\u2019\u00e9tude IN Banque 2026<\/strong><\/h2>\n<p>L\u2019\u00e9tude \u00ab Pratiques bancaires et consommation de services financiers \u00bb offre un \u00e9clairage sur les attentes des Fran\u00e7ais et les transformations du secteur bancaire.<\/p>\n<p>Ne passez pas \u00e0 c\u00f4t\u00e9 de cette source exceptionnelle d\u2019informations strat\u00e9giques !<\/p>\n<div class=\"button-wrapper anim-element translate-y t150\" style=\"text-align: center;\"><a class=\"btn-new btn-border-degrade\" title=\"Acc\u00e9dez \u00e0 l\u2019\u00e9tude compl\u00e8te\" href=\"https:\/\/www.inbanque.com\/etude-sur-les-pratiques-bancaires-des-francais\/\" target=\"_blank\" rel=\"noopener\"><span class=\"btn-border-degrade-content\"><span class=\"text\" style=\"text-align: center;\">Acc\u00e9dez \u00e0 l\u2019\u00e9tude compl\u00e8te<\/span><\/span><\/a><\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nouvelle \u00e9dition de l\u2019\u00e9tude IN Banque sur les pratiques bancaires et la consommation de services financiers des Fran\u00e7ais est disponible. R\u00e9alis\u00e9e en partenariat avec Tessi et TNP Consultants, cette 11e \u00e9dition analyse les \u00e9volutions de la relation bancaire autour de la digitalisation, de l\u2019exp\u00e9rience client, de la confiance et de l\u2019intelligence artificielle. Des services [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":70599,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[797],"class_list":["post-58021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-banque"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00c9tude IN Banque 2026 : pratiques bancaires et consommation de services financiers<\/title>\n<meta name=\"description\" content=\"\u00c9tude IN Banque 2026 : d\u00e9couvrez l\u2019\u00e9volution des pratiques bancaires des Fran\u00e7ais, entre digitalisation, exp\u00e9rience client, confiance et intelligence artificielle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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