{"id":56596,"date":"2025-05-19T15:24:53","date_gmt":"2025-05-19T13:24:53","guid":{"rendered":"https:\/\/www.tessi.eu\/?p=56596\/"},"modified":"2025-05-19T15:24:53","modified_gmt":"2025-05-19T13:24:53","slug":"assurances-mutuelles-experience-client-et-services-numeriques-edition-2025","status":"publish","type":"post","link":"https:\/\/www.tessi.eu\/fr\/assurances-mutuelles-experience-client-et-services-numeriques-edition-2025\/","title":{"rendered":"Assurances &#038; Mutuelles : Exp\u00e9rience Client et Services Num\u00e9riques &#8211; \u00c9dition 2025"},"content":{"rendered":"<h3><strong>Pourquoi t\u00e9l\u00e9charger cette \u00e9tude ?<\/strong><\/h3>\n<ul>\n<li><strong>Comprenez les nouveaux enjeux du secteur<\/strong> : autonomie des assur\u00e9s vs relation humaine, adoption de l\u2019IA g\u00e9n\u00e9rative, usage des chatbots et applications mobiles.<\/li>\n<li><strong>Anticipez les tendances et besoins clients<\/strong> : perception des risques \u00e9mergents (climat, cyber, mobilit\u00e9), attentes en mati\u00e8re de pr\u00e9vention et d\u2019accompagnement.<\/li>\n<li><strong>Optimisez votre strat\u00e9gie digitale<\/strong> : parcours client, canaux pr\u00e9f\u00e9r\u00e9s, d\u00e9claration de sinistres en ligne, services connect\u00e9s et souscription digitale.<\/li>\n<\/ul>\n<h3><strong>Un contenu strat\u00e9gique et actionnable<\/strong><\/h3>\n<p>Cette \u00e9tude vous livre des indicateurs cl\u00e9s sur :<\/p>\n<ul>\n<li><strong>Les risques \u00e9mergents<\/strong> : perception et attentes des assur\u00e9s en mati\u00e8re d\u2019information et de protection.<\/li>\n<li><strong>L\u2019adoption des outils num\u00e9riques<\/strong> : t\u00e9l\u00e9chargement d\u2019applications, usages des services en ligne, interaction avec les assureurs.<\/li>\n<li><strong>Le poids croissant de l\u2019IA et des services conversationnels<\/strong> : impact sur la relation client et sur les attentes des assur\u00e9s.<\/li>\n<li><strong>Les tendances de souscription et de gestion des contrats<\/strong> : canaux privil\u00e9gi\u00e9s, crit\u00e8res de choix et adoption du digital.<\/li>\n<li><strong>Les services d\u2019assurance connect\u00e9e<\/strong> : int\u00e9r\u00eat pour l\u2019assurance au kilom\u00e8tre, dispositifs pr\u00e9ventifs et partage de donn\u00e9es.<\/li>\n<\/ul>\n<h3><strong>Un panorama complet du secteur<\/strong><\/h3>\n<p>Bas\u00e9e sur une enqu\u00eate r\u00e9alis\u00e9e en d\u00e9cembre 2024 aupr\u00e8s de 1 050 Fran\u00e7ais connect\u00e9s, cette \u00e9tude vous offre une analyse fine et chiffr\u00e9e des comportements et attentes des assur\u00e9s.<\/p>\n<p><strong>Acc\u00e9dez \u00e0 l\u2019\u00e9tude compl\u00e8te<\/strong><\/p>\n<p>Ne passez pas \u00e0 c\u00f4t\u00e9 de ces insights strat\u00e9giques ! Remplissez le formulaire pour recevoir l\u2019\u00e9tude compl\u00e8te et faites de l\u2019exp\u00e9rience client digitale un levier de diff\u00e9renciation et de croissance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi t\u00e9l\u00e9charger cette \u00e9tude ? Comprenez les nouveaux enjeux du secteur : autonomie des assur\u00e9s vs relation humaine, adoption de l\u2019IA g\u00e9n\u00e9rative, usage des chatbots et applications mobiles. Anticipez les tendances et besoins clients : perception des risques \u00e9mergents (climat, cyber, mobilit\u00e9), attentes en mati\u00e8re de pr\u00e9vention et d\u2019accompagnement. Optimisez votre strat\u00e9gie digitale : parcours [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":56624,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,768],"tags":[],"class_list":["post-56596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-assurance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Assurances &amp; Mutuelles : Exp\u00e9rience Client et Services Num\u00e9riques - \u00c9dition 2025 - Tessi International<\/title>\n<meta name=\"description\" content=\"8e \u00e9dition de son \u00e9tude exclusive sur l\u2019exp\u00e9rience client et les services num\u00e9riques dans l\u2019assurance et les mutuelles, pr\u00e9sent\u00e9 par Tessi, Innovation Assurance \/ Next Content et Vector8\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tessi.eu\/fr\/assurances-mutuelles-experience-client-et-services-numeriques-edition-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assurances &amp; 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