{"id":32520,"date":"2019-10-07T11:44:52","date_gmt":"2019-10-07T09:44:52","guid":{"rendered":"https:\/\/www.tessi.eu\/accompagner-linnovation-une-donnee-strategique\/"},"modified":"2019-10-18T16:50:41","modified_gmt":"2019-10-18T14:50:41","slug":"accompagner-linnovation-une-donnee-strategique","status":"publish","type":"post","link":"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/","title":{"rendered":"Accompagner l\u2019innovation : une donn\u00e9e strat\u00e9gique"},"content":{"rendered":"<p><strong>Incontestablement, l\u2019innovation se positionne comme un axe de croissance central pour les professionnels. En effet, \u00e0 l\u2019heure de la transformation digitale des organisations, les technologies contribuent \u00e0 faire \u00e9merger de nouveaux modes de gestion et \u00e0 rendre les entreprises plus agiles et comp\u00e9titives. \u00c0 travers ce simple constat, on comprend alors parfaitement le r\u00f4le central que jouent les startups en concevant des solutions toujours plus innovantes et adapt\u00e9es aux nouveaux usages des entreprises.<\/strong><\/p>\n<p>Dans ce contexte, Emmanuel Macron a notamment pr\u00e9sent\u00e9 des mesures fortes pour soutenir les startups et leur permettre de devenir les championnes de leurs march\u00e9s. Citons par exemple l&rsquo;introduction du nouvel indice <em>#Next40<\/em> qui regroupe les 40 startups les plus prometteuses ou encore la r\u00e9vision des programmes <em>#FrenchTechTremplin<\/em> &amp; <em>#FrenchTechVisa<\/em><em>.<\/em><\/p>\n<h2>Permettre aux startups d\u2019innover et de donner vie \u00e0 des produits industriels<\/h2>\n<p>Oui, mais voil\u00e0, l\u2019innovation a un co\u00fbt important qui peut amener nombre d\u2019initiatives \u00e0 ne pas \u00eatre men\u00e9es \u00e0 leur terme. Dans ce contexte se pose la question de l\u2019accompagnement de ces acteurs. Bien s\u00fbr, diff\u00e9rents dispositifs d\u2019aide \u00e0 l\u2019innovation existent, mais malheureusement, ces derniers ne prennent pas en compte tous les aspects indispensables \u00e0 un accompagnement de qualit\u00e9. Au regard de ces \u00e9l\u00e9ments, de nouvelles approches semblent se distinguer et \u00e9merger \u00e0 grande \u00e9chelle. \u00c0 titre d\u2019exemple, nous pouvons notamment \u00e9voquer les programmes d\u2019acc\u00e9l\u00e9ration lanc\u00e9s par les grands acteurs de l\u2019IT en France comme \u00e0 l\u2019international.<\/p>\n<h2>Concilier le meilleur des deux mondes<\/h2>\n<p>Mais comment expliquer cet int\u00e9r\u00eat des acteurs de la tech pour les projets d\u2019acc\u00e9l\u00e9ration\u00a0? Conscients de la n\u00e9cessit\u00e9 d\u2019innover et de faire \u00e9voluer leur approche traditionnelle, les grands groupes technologiques ont rapidement compris l\u2019int\u00e9r\u00eat d\u2019investir sur des projets ambitieux pour soutenir des initiatives innovantes. L\u2019objectif est de permettre \u00e0 ces projets de b\u00e9n\u00e9ficier de ressources compl\u00e9mentaires (financi\u00e8res, techniques, marketing, commerciales, etc.) afin que les d\u00e9veloppements entrepris puissent aboutir sur l\u2019\u00e9mergence de solutions industrielles qui pourront \u00eatre d\u00e9ploy\u00e9es \u00e0 grande \u00e9chelle. Ce faisant, les grands groupes informatiques gagnent en agilit\u00e9 et peuvent int\u00e9grer dans leurs offres des solutions de rupture, tandis que les startups peuvent de leur c\u00f4t\u00e9 continuer de d\u00e9velopper les applications et services de demain.<\/p>\n<h2>Acc\u00e9l\u00e9rer les startups pour rester comp\u00e9titif<\/h2>\n<p>L\u2019heure n\u2019est donc plus aujourd\u2019hui de savoir si les startups contribuent \u00e0 cr\u00e9er de la valeur, mais plut\u00f4t de mettre en place des dispositifs leur permettant de d\u00e9velopper des produits reposant sur des bases industrielles. L\u2019effet de mode des \u00ab\u00a0Labs\u00a0\u00bb doit \u00e9voluer vers de v\u00e9ritables programmes d\u2019acc\u00e9l\u00e9ration soutenus par le Top management des entreprises.<\/p>\n<p>Faute de ne pas mettre en \u0153uvre de telles approches, les grands acteurs de la tech fran\u00e7aise ne pourront mener \u00e0 bien une croissance durable et seront distanc\u00e9s par des concurrents plus agiles qui auront su capitaliser sur les apports des startups. Investir sur l\u2019avenir est donc plus que jamais n\u00e9cessaire pour continuer d\u2019exister sur des march\u00e9s toujours plus mouvants et concurrentiels.<\/p>\n<p><strong><br \/>\nPar Emmanuelle Ertel,<\/strong><br \/>\n<em><strong>Directrice Communication &amp; Strat\u00e9gie Innovation Digitale<\/strong><\/em><\/p>\n<p>Article repris dans la <a href=\"https:\/\/www.lesechos.fr\/idees-debats\/cercle\/opinion-accompagner-linnovation-une-donnee-strategique-1137911\" target=\"_blank\" rel=\"noopener noreferrer\">presse<\/a><\/p>\n<form action=\"https:\/\/www.tessi.eu\/fr\/wp-content\/uploads\/sites\/2\/2019\/10\/2019-10-07-cp-innovation.pdf\" target=\"_blank\"><input class=\"wpcf7-form-control wpcf7-submit btn btn-light btn-custom btn-big btn-round\" type=\"submit\" value=\" T\u00e9l\u00e9charger la tribune \" \/><\/form>\n","protected":false},"excerpt":{"rendered":"<p>Incontestablement, l\u2019innovation se positionne comme un axe de croissance central pour les professionnels. En effet, \u00e0 l\u2019heure de la transformation digitale des organisations, les technologies contribuent \u00e0 faire \u00e9merger de nouveaux modes de gestion et \u00e0 rendre les entreprises plus agiles et comp\u00e9titives. \u00c0 travers ce simple constat, on comprend alors parfaitement le r\u00f4le central [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,106],"tags":[],"class_list":["post-32520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Accompagner l\u2019innovation : une donn\u00e9e strat\u00e9gique - Tessi International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accompagner l\u2019innovation : une donn\u00e9e strat\u00e9gique\" \/>\n<meta property=\"og:description\" content=\"Incontestablement, l\u2019innovation se positionne comme un axe de croissance central pour les professionnels. En effet, \u00e0 l\u2019heure de la transformation digitale des organisations, les technologies contribuent \u00e0 faire \u00e9merger de nouveaux modes de gestion et \u00e0 rendre les entreprises plus agiles et comp\u00e9titives. \u00c0 travers ce simple constat, on comprend alors parfaitement le r\u00f4le central [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/\" \/>\n<meta property=\"og:site_name\" content=\"Tessi International\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-07T09:44:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-18T14:50:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tessi.on-web.fr\/wp-content\/uploads\/2019\/02\/bg-inno.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1240\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cbonnet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cbonnet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/\"},\"author\":{\"name\":\"cbonnet\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/859d0f8ee0e735b277dee0268b7ad791\"},\"headline\":\"Accompagner l\u2019innovation : une donn\u00e9e strat\u00e9gique\",\"datePublished\":\"2019-10-07T09:44:52+00:00\",\"dateModified\":\"2019-10-18T14:50:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/\"},\"wordCount\":552,\"image\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tessi.eu\/wp-content\/uploads\/2019\/02\/bg-inno.jpg\",\"articleSection\":[\"News\",\"Innovation\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/\",\"url\":\"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/\",\"name\":\"Accompagner l\u2019innovation : une donn\u00e9e strat\u00e9gique - Tessi International\",\"isPartOf\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tessi.eu\/wp-content\/uploads\/2019\/02\/bg-inno.jpg\",\"datePublished\":\"2019-10-07T09:44:52+00:00\",\"dateModified\":\"2019-10-18T14:50:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/859d0f8ee0e735b277dee0268b7ad791\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/#primaryimage\",\"url\":\"https:\/\/www.tessi.eu\/wp-content\/uploads\/2019\/02\/bg-inno.jpg\",\"contentUrl\":\"https:\/\/www.tessi.eu\/wp-content\/uploads\/2019\/02\/bg-inno.jpg\",\"width\":1240,\"height\":430,\"caption\":\"bg-innovation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tessi.eu\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Accompagner l\u2019innovation : une donn\u00e9e strat\u00e9gique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/#website\",\"url\":\"https:\/\/www.tessi.eu\/fr\/\",\"name\":\"Tessi International\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tessi.eu\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/859d0f8ee0e735b277dee0268b7ad791\",\"name\":\"cbonnet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d01ab1b427b196966268d5f1407f20f6367aba1866f9ac86912cfd758c2f669?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0d01ab1b427b196966268d5f1407f20f6367aba1866f9ac86912cfd758c2f669?s=96&d=mm&r=g\",\"caption\":\"cbonnet\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Accompagner l\u2019innovation : une donn\u00e9e strat\u00e9gique - Tessi International","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/","og_locale":"fr_FR","og_type":"article","og_title":"Accompagner l\u2019innovation : une donn\u00e9e strat\u00e9gique","og_description":"Incontestablement, l\u2019innovation se positionne comme un axe de croissance central pour les professionnels. En effet, \u00e0 l\u2019heure de la transformation digitale des organisations, les technologies contribuent \u00e0 faire \u00e9merger de nouveaux modes de gestion et \u00e0 rendre les entreprises plus agiles et comp\u00e9titives. \u00c0 travers ce simple constat, on comprend alors parfaitement le r\u00f4le central [&hellip;]","og_url":"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/","og_site_name":"Tessi International","article_published_time":"2019-10-07T09:44:52+00:00","article_modified_time":"2019-10-18T14:50:41+00:00","og_image":[{"width":1240,"height":430,"url":"https:\/\/tessi.on-web.fr\/wp-content\/uploads\/2019\/02\/bg-inno.jpg","type":"image\/jpeg"}],"author":"cbonnet","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"cbonnet","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/#article","isPartOf":{"@id":"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/"},"author":{"name":"cbonnet","@id":"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/859d0f8ee0e735b277dee0268b7ad791"},"headline":"Accompagner l\u2019innovation : une donn\u00e9e strat\u00e9gique","datePublished":"2019-10-07T09:44:52+00:00","dateModified":"2019-10-18T14:50:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/"},"wordCount":552,"image":{"@id":"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tessi.eu\/wp-content\/uploads\/2019\/02\/bg-inno.jpg","articleSection":["News","Innovation"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/","url":"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/","name":"Accompagner l\u2019innovation : une donn\u00e9e strat\u00e9gique - Tessi International","isPartOf":{"@id":"https:\/\/www.tessi.eu\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/#primaryimage"},"image":{"@id":"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tessi.eu\/wp-content\/uploads\/2019\/02\/bg-inno.jpg","datePublished":"2019-10-07T09:44:52+00:00","dateModified":"2019-10-18T14:50:41+00:00","author":{"@id":"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/859d0f8ee0e735b277dee0268b7ad791"},"breadcrumb":{"@id":"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/#primaryimage","url":"https:\/\/www.tessi.eu\/wp-content\/uploads\/2019\/02\/bg-inno.jpg","contentUrl":"https:\/\/www.tessi.eu\/wp-content\/uploads\/2019\/02\/bg-inno.jpg","width":1240,"height":430,"caption":"bg-innovation"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tessi.eu\/fr\/accompagner-linnovation-une-donnee-strategique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tessi.eu\/fr\/"},{"@type":"ListItem","position":2,"name":"Accompagner l\u2019innovation : une donn\u00e9e strat\u00e9gique"}]},{"@type":"WebSite","@id":"https:\/\/www.tessi.eu\/fr\/#website","url":"https:\/\/www.tessi.eu\/fr\/","name":"Tessi International","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tessi.eu\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/859d0f8ee0e735b277dee0268b7ad791","name":"cbonnet","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0d01ab1b427b196966268d5f1407f20f6367aba1866f9ac86912cfd758c2f669?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0d01ab1b427b196966268d5f1407f20f6367aba1866f9ac86912cfd758c2f669?s=96&d=mm&r=g","caption":"cbonnet"}}]}},"_links":{"self":[{"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/posts\/32520\/"}],"collection":[{"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/users\/11\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/comments\/?post=32520"}],"version-history":[{"count":0,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/posts\/32520\/revisions\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/media\/888\/"}],"wp:attachment":[{"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/media\/?parent=32520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/categories\/?post=32520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/tags\/?post=32520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}