{"id":32356,"date":"2020-01-30T15:28:07","date_gmt":"2020-01-30T13:28:07","guid":{"rendered":"https:\/\/www.tessi.eu\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/"},"modified":"2020-02-11T11:42:58","modified_gmt":"2020-02-11T09:42:58","slug":"livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes","status":"publish","type":"post","link":"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/","title":{"rendered":"Livre blanc : \u00ab Marketing technologies : quand l\u2019IA transforme la gestion des campagnes d\u2019activation des ventes \u00bb"},"content":{"rendered":"<p>Vous \u00eates un professionnel du marketing des Produits de Grande consommation\u00a0?<\/p>\n<p>Vous souhaitez savoir comment l\u2019IA peut aider \u00e0 transformer vos campagnes d\u2019activation des ventes et leurs parcours de participation\u00a0?<\/p>\n<p>Ce livre blanc est fait pour vous !<\/p>\n<p>Vous y d\u00e9couvrirez\u00a0:<\/p>\n<ul>\n<li>Comment utiliser l\u2019activation des ventes comme vecteur de croissance en 2020<\/li>\n<li>Comment l\u2019IA am\u00e9liore concr\u00e8tement les parcours de participation et l\u2019exp\u00e9rience client<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates un professionnel du marketing des Produits de Grande consommation\u00a0? Vous souhaitez savoir comment l\u2019IA peut aider \u00e0 transformer vos campagnes d\u2019activation des ventes et leurs parcours de participation\u00a0? Ce livre blanc est fait pour vous ! Vous y d\u00e9couvrirez\u00a0: Comment utiliser l\u2019activation des ventes comme vecteur de croissance en 2020 Comment l\u2019IA am\u00e9liore [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":12757,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,143],"tags":[],"class_list":["post-32356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Livre blanc : \u00ab Marketing technologies : quand l\u2019IA transforme la gestion des campagnes d\u2019activation des ventes \u00bb - Tessi International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livre blanc : \u00ab Marketing technologies : quand l\u2019IA transforme la gestion des campagnes d\u2019activation des ventes \u00bb\" \/>\n<meta property=\"og:description\" content=\"Vous \u00eates un professionnel du marketing des Produits de Grande consommation\u00a0? Vous souhaitez savoir comment l\u2019IA peut aider \u00e0 transformer vos campagnes d\u2019activation des ventes et leurs parcours de participation\u00a0? Ce livre blanc est fait pour vous ! Vous y d\u00e9couvrirez\u00a0: Comment utiliser l\u2019activation des ventes comme vecteur de croissance en 2020 Comment l\u2019IA am\u00e9liore [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/\" \/>\n<meta property=\"og:site_name\" content=\"Tessi International\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-30T13:28:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-11T09:42:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tessi.on-web.fr\/wp-content\/uploads\/2020\/07\/ecran_actu_506x398px1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"506\" \/>\n\t<meta property=\"og:image:height\" content=\"398\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"luciedaubinet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"luciedaubinet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/\"},\"author\":{\"name\":\"luciedaubinet\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/9278c2b6acb9503d6eef27da68908626\"},\"headline\":\"Livre blanc : \u00ab Marketing technologies : quand l\u2019IA transforme la gestion des campagnes d\u2019activation des ventes \u00bb\",\"datePublished\":\"2020-01-30T13:28:07+00:00\",\"dateModified\":\"2020-02-11T09:42:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/\"},\"wordCount\":86,\"image\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tessi.eu\/wp-content\/uploads\/2020\/07\/ecran_actu_506x398px1.png\",\"articleSection\":[\"News\",\"Marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/\",\"url\":\"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/\",\"name\":\"Livre blanc : \u00ab Marketing technologies : quand l\u2019IA transforme la gestion des campagnes d\u2019activation des ventes \u00bb - Tessi International\",\"isPartOf\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tessi.eu\/wp-content\/uploads\/2020\/07\/ecran_actu_506x398px1.png\",\"datePublished\":\"2020-01-30T13:28:07+00:00\",\"dateModified\":\"2020-02-11T09:42:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/9278c2b6acb9503d6eef27da68908626\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/#primaryimage\",\"url\":\"https:\/\/www.tessi.eu\/wp-content\/uploads\/2020\/07\/ecran_actu_506x398px1.png\",\"contentUrl\":\"https:\/\/www.tessi.eu\/wp-content\/uploads\/2020\/07\/ecran_actu_506x398px1.png\",\"width\":506,\"height\":398,\"caption\":\"ecran actu Marketing technologies\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tessi.eu\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Livre blanc : \u00ab Marketing technologies : quand l\u2019IA transforme la gestion des campagnes d\u2019activation des ventes \u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/#website\",\"url\":\"https:\/\/www.tessi.eu\/fr\/\",\"name\":\"Tessi International\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tessi.eu\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/9278c2b6acb9503d6eef27da68908626\",\"name\":\"luciedaubinet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1441f58fe68dbd4b20c38f97a9ff0d785e1b0a82885cac7bccd68b2f65cf27b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1441f58fe68dbd4b20c38f97a9ff0d785e1b0a82885cac7bccd68b2f65cf27b9?s=96&d=mm&r=g\",\"caption\":\"luciedaubinet\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Livre blanc : \u00ab Marketing technologies : quand l\u2019IA transforme la gestion des campagnes d\u2019activation des ventes \u00bb - Tessi International","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/","og_locale":"fr_FR","og_type":"article","og_title":"Livre blanc : \u00ab Marketing technologies : quand l\u2019IA transforme la gestion des campagnes d\u2019activation des ventes \u00bb","og_description":"Vous \u00eates un professionnel du marketing des Produits de Grande consommation\u00a0? Vous souhaitez savoir comment l\u2019IA peut aider \u00e0 transformer vos campagnes d\u2019activation des ventes et leurs parcours de participation\u00a0? Ce livre blanc est fait pour vous ! Vous y d\u00e9couvrirez\u00a0: Comment utiliser l\u2019activation des ventes comme vecteur de croissance en 2020 Comment l\u2019IA am\u00e9liore [&hellip;]","og_url":"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/","og_site_name":"Tessi International","article_published_time":"2020-01-30T13:28:07+00:00","article_modified_time":"2020-02-11T09:42:58+00:00","og_image":[{"width":506,"height":398,"url":"https:\/\/tessi.on-web.fr\/wp-content\/uploads\/2020\/07\/ecran_actu_506x398px1.png","type":"image\/png"}],"author":"luciedaubinet","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"luciedaubinet"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/#article","isPartOf":{"@id":"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/"},"author":{"name":"luciedaubinet","@id":"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/9278c2b6acb9503d6eef27da68908626"},"headline":"Livre blanc : \u00ab Marketing technologies : quand l\u2019IA transforme la gestion des campagnes d\u2019activation des ventes \u00bb","datePublished":"2020-01-30T13:28:07+00:00","dateModified":"2020-02-11T09:42:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/"},"wordCount":86,"image":{"@id":"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tessi.eu\/wp-content\/uploads\/2020\/07\/ecran_actu_506x398px1.png","articleSection":["News","Marketing"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/","url":"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/","name":"Livre blanc : \u00ab Marketing technologies : quand l\u2019IA transforme la gestion des campagnes d\u2019activation des ventes \u00bb - Tessi International","isPartOf":{"@id":"https:\/\/www.tessi.eu\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/#primaryimage"},"image":{"@id":"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tessi.eu\/wp-content\/uploads\/2020\/07\/ecran_actu_506x398px1.png","datePublished":"2020-01-30T13:28:07+00:00","dateModified":"2020-02-11T09:42:58+00:00","author":{"@id":"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/9278c2b6acb9503d6eef27da68908626"},"breadcrumb":{"@id":"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/#primaryimage","url":"https:\/\/www.tessi.eu\/wp-content\/uploads\/2020\/07\/ecran_actu_506x398px1.png","contentUrl":"https:\/\/www.tessi.eu\/wp-content\/uploads\/2020\/07\/ecran_actu_506x398px1.png","width":506,"height":398,"caption":"ecran actu Marketing technologies"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tessi.eu\/fr\/livre-blanc-marketing-technologies-quand-lia-transforme-la-gestion-des-campagnes-dactivation-des-ventes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tessi.eu\/fr\/"},{"@type":"ListItem","position":2,"name":"Livre blanc : \u00ab Marketing technologies : quand l\u2019IA transforme la gestion des campagnes d\u2019activation des ventes \u00bb"}]},{"@type":"WebSite","@id":"https:\/\/www.tessi.eu\/fr\/#website","url":"https:\/\/www.tessi.eu\/fr\/","name":"Tessi International","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tessi.eu\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/9278c2b6acb9503d6eef27da68908626","name":"luciedaubinet","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1441f58fe68dbd4b20c38f97a9ff0d785e1b0a82885cac7bccd68b2f65cf27b9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1441f58fe68dbd4b20c38f97a9ff0d785e1b0a82885cac7bccd68b2f65cf27b9?s=96&d=mm&r=g","caption":"luciedaubinet"}}]}},"_links":{"self":[{"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/posts\/32356\/"}],"collection":[{"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/users\/28\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/comments\/?post=32356"}],"version-history":[{"count":0,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/posts\/32356\/revisions\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/media\/12757\/"}],"wp:attachment":[{"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/media\/?parent=32356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/categories\/?post=32356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/tags\/?post=32356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}