{"id":29704,"date":"2022-09-23T11:14:08","date_gmt":"2022-09-23T09:14:08","guid":{"rendered":"https:\/\/www.tessi.eu\/experience-client-mener-conversations-continues-engageantes-2\/"},"modified":"2022-10-14T14:57:17","modified_gmt":"2022-10-14T12:57:17","slug":"experience-client-mener-conversations-continues-engageantes","status":"publish","type":"post","link":"https:\/\/www.tessi.eu\/fr\/experience-client-mener-conversations-continues-engageantes\/","title":{"rendered":"Peaufiner l\u2019exp\u00e9rience client, usager et patient pour renforcer sa comp\u00e9titivit\u00e9"},"content":{"rendered":"<p><span style=\"color: #1a214d\">D\u00e9couvrez le nouveau num\u00e9ro de <span style=\"color: #ea527c\"><a style=\"color: #ea527c\" href=\"https:\/\/www.tessi-blog.com\/\">Tessi Insights<\/a><\/span> intitul\u00e9 \u00ab\u00a0<span style=\"color: #ea527c\"><a style=\"color: #ea527c\" href=\"https:\/\/www.tessi-blog.com\/articles\/experience-client\/\">Peaufiner l\u2019exp\u00e9rience client, usager et patient pour renforcer sa comp\u00e9titivit\u00e9<\/a> <\/span>\u00ab\u00a0<\/span><\/p>\n<p><span style=\"color: #1a214d\">Nos habitudes d\u2019interactions ont \u00e9t\u00e9 boulevers\u00e9es, la place du digital a \u00e9t\u00e9 renforc\u00e9e avec l\u2019usage des messageries instantan\u00e9es et des vid\u00e9os chat.<\/span><\/p>\n<p><span style=\"color: #1a214d\">Les organisations doivent vite <strong>repenser leur relation d\u2019affaires et adapter leurs pratiques de communication via des chantiers de transformation et l\u2019adoption de technologies, tout en synchronisant et harmonisant digital et physique<\/strong>.<\/span><\/p>\n<p><span style=\"color: #1a214d\">Ce num\u00e9ro revient sur ces tendances et partage la vision de Tessi : comment mener des conversations client\/usager\/patient toujours plus pertinentes ? <\/span><\/p>\n<p><span style=\"color: #1a214d\">L&rsquo;occasion \u00e9galement de d\u00e9couvrir notre plateforme <a style=\"color: #1a214d\" href=\"https:\/\/www.tessi.eu\/fr\/digital-experience-by-tessi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ea527c\"><strong>DIGITAL EXPERIENCE by Tessi<\/strong><\/span><\/a> <\/span><\/p>\n<p><span style=\"color: #1a214d\">Nos experts partagent leurs analyses, d\u00e9couvrez notre dossier\u00a0 :<\/span><\/p>\n<ul>\n<li><strong>Strat\u00e9gie<\/strong> : <span style=\"color: #1a214d\">Aspect tangible de la relation, la communication client est une dimension de l\u2019exp\u00e9rience client \u00e0 ne n\u00e9gliger \u00e0 aucun niveau de l\u2019entreprise. Chaque communication, interaction verbale, document envoy\u00e9, a un impact sur la perception qu\u2019a le client de l\u2019exp\u00e9rience qu\u2019il vit avec la marque. <span style=\"color: #ea527c\"><a style=\"color: #ea527c\" href=\"https:\/\/www.tessi-blog.com\/experience-client-mener-conversations-continues-engageantes\/\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrez comment DIGITAL EXPERIENCE by Tessi vous permet d\u2019optimiser votre strat\u00e9gie de communication client et ainsi booster l\u2019engagement et la satisfaction de vos clients. <\/a><\/span><\/span><\/li>\n<li><strong>T\u00e9moignage\u00a0<\/strong> : Transformer la relation client avec le PDF interactif : telle est la promesse d\u2019<a href=\"https:\/\/ar-go.co\/fr\/\">Argo<\/a>, jeune start-up qui propose d\u2019enrichir ce format de document avec des contenus audio ou vid\u00e9o, des hologrammes ou encore des liens cliquables, sans alt\u00e9rer son int\u00e9grit\u00e9. Avec, \u00e0 la cl\u00e9, un impact boost\u00e9 et un engagement client renforc\u00e9. <a href=\"https:\/\/www.tessi-blog.com\/pdf-augmente-vecteur-experience-client-digitale\/\"><span style=\"color: #ea527c\">Les explications de Pierre Addoum, cofondateur et CEO d\u2019Argo.<\/span><\/a><\/li>\n<li><strong>Article pratique <\/strong>:\u00a0Alors que l\u2019exp\u00e9rience client se place aujourd\u2019hui parmi les principaux enjeux strat\u00e9giques des entreprises, une attention particuli\u00e8re doit \u00eatre port\u00e9e au parcours client et \u00e0 sa conception. Pour vous aiguiller, <span style=\"color: #ea527c\"><a style=\"color: #ea527c\" href=\"https:\/\/www.tessi-blog.com\/parcours-client-etapes-cles-projet-cartographie\/\">Tessi revient sur les 6 \u00e9tapes cl\u00e9s \u00e0 conna\u00eetre pour r\u00e9ussir sa cartographie du parcours client<\/a>.<\/span><\/li>\n<\/ul>\n<p>Envie d&rsquo;en savoir plus ? D\u00e9couvrez l&rsquo;int\u00e9gralit\u00e9 des articles sur notre blog d\u00e9di\u00e9 <span style=\"color: #ea527c\"><a style=\"color: #ea527c\" href=\"https:\/\/www.tessi-blog.com\/\">Tessi insights !<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez le nouveau num\u00e9ro de Tessi Insights intitul\u00e9 \u00ab\u00a0Peaufiner l\u2019exp\u00e9rience client, usager et patient pour renforcer sa comp\u00e9titivit\u00e9 \u00ab\u00a0 Nos habitudes d\u2019interactions ont \u00e9t\u00e9 boulevers\u00e9es, la place du digital a \u00e9t\u00e9 renforc\u00e9e avec l\u2019usage des messageries instantan\u00e9es et des vid\u00e9os chat. Les organisations doivent vite repenser leur relation d\u2019affaires et adapter leurs pratiques de communication [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":24585,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,178],"tags":[],"class_list":["post-29704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-digital-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Peaufiner l\u2019exp\u00e9rience client, usager et patient pour renforcer sa comp\u00e9titivit\u00e9<\/title>\n<meta name=\"description\" content=\"Ce num\u00e9ro revient sur ces tendances et partage la vision de Tessi : comment mener des conversations client\/usager\/patient toujours plus 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