{"id":29703,"date":"2022-10-06T10:33:07","date_gmt":"2022-10-06T08:33:07","guid":{"rendered":"https:\/\/www.tessi.eu\/tessi-lance-digital-experience-by-tessi-2\/"},"modified":"2022-10-13T14:00:25","modified_gmt":"2022-10-13T12:00:25","slug":"tessi-lance-digital-experience-by-tessi","status":"publish","type":"post","link":"https:\/\/www.tessi.eu\/fr\/tessi-lance-digital-experience-by-tessi\/","title":{"rendered":"Tessi lance DIGITAL EXPERIENCE by Tessi, sa nouvelle offre de gestion de l\u2019exp\u00e9rience client"},"content":{"rendered":"

Cette nouvelle offre \u00ab \u00e0 la carte \u00bb du groupe Tessi propose une plateforme digitale h\u00e9berg\u00e9e de gestion des interactions client, adoss\u00e9e \u00e0 des services de conseil, d\u2019assistance IT, de production \u00e9ditique, de data marketing et de marketing client.<\/p>\n

Tessi s\u2019est appuy\u00e9e sur son expertise technologique et sur ses relations partenariales fortes, entre start-ups et \u00e9diteurs leaders sur leur march\u00e9, pour agr\u00e9ger, sous une interface unique, des solutions propri\u00e9taires et solutions tierces \u00e0 l\u2019\u00e9tat de l\u2019art, en mode plug & play.<\/p>\n

Gr\u00e2ce \u00e0 une architecture en micro-services, \u00e0 une forte interop\u00e9rabilit\u00e9 et \u00e0 la scalabilit\u00e9 de son socle, DIGITAL EXPERIENCE by Tessi offre la possibilit\u00e9 de compl\u00e9ter un Syst\u00e8me d\u2019Information existant, en venant notamment se connecter au CRM en place, afin de maximiser la valeur de la data et mieux servir la personnalisation des interactions clients.<\/p>\n

Forte d\u2019une couverture fonctionnelle large, DIGITAL EXPERIENCE by Tessi permet de capturer, concevoir, \u00e9diter, produire, distribuer et suivre l\u2019ensemble des messages \u00e9chang\u00e9s avec les clients au sein d\u2019un tableau de bord unique et cross-canal, et ce, ind\u00e9pendamment du type de communications, qu\u2019elles soient transactionnelles, marketing ou commerciales.<\/p>\n

En outre, l\u2019h\u00e9bergement de la plateforme en Cloud mutualis\u00e9 au sein des datacenters Tessi permet de r\u00e9pondre aux exigences grandissantes de s\u00e9curit\u00e9 des donn\u00e9es et de rendre accessibles, \u00e0 des entreprises de tailles interm\u00e9diaires, des solutions traditionnellement trop co\u00fbteuses, via un mod\u00e8le \u00e9conomique de souscription.<\/p>\n

DIGITAL EXPERIENCE by Tessi enrichit cette plateforme logicielle innovante d\u2019une offre de services tr\u00e8s large, positionnant Tessi \u00e0 la premi\u00e8re place du Leaderboard CCM\/CXM Europe 2022 publi\u00e9 par ASPIRE, dans la cat\u00e9gorie \u00ab Services Providers \u00bb.<\/strong><\/h3>\n

Analyse des parcours client, marketing pr\u00e9dictif, gestion de programmes affinitaires, plans d\u2019activation marketing, production de courriers, d\u00e9veloppement de maquettes\u2026 De quoi offrir la possibilit\u00e9 d\u2019externaliser certaines t\u00e2ches pour accro\u00eetre l\u2019efficacit\u00e9 op\u00e9rationnelle et optimiser les co\u00fbts mais \u00e9galement de profiter d\u2019expertises pointues en mati\u00e8re de campagnes de communication, au service de l\u2019acquisition et de la fid\u00e9lisation client.<\/p>\n

Face \u00e0 des consommateurs ultra-connect\u00e9s et surinform\u00e9s, en attente de transparence et d\u2019instantan\u00e9it\u00e9 dans les \u00e9changes, les entreprises ont r\u00e9alis\u00e9 d\u2019importants investissements dans la digitalisation des interactions, notamment dans l\u2019int\u00e9gration de nouveaux canaux.<\/p>\n

\u00ab Conscients de ces enjeux, nous souhaitons agir comme un facilitateur dans la transformation et la modernisation des \u00e9changes entre les marques et leurs clients. Cela passe par une n\u00e9cessaire \u00e9volution du mode de communication, encore tr\u00e8s souvent statique et centr\u00e9 sur les documents, en adoptant une approche interactive, \u00e0 l\u2019\u00e9coute de la voix du client et ax\u00e9e sur les donn\u00e9es.\u00a0Notre objectif, avec DIGITAL EXPERIENCE by Tessi, est d\u2019aider nos clients \u00e0 mener des conversations fluides et pertinentes avec leurs clients finaux, tout au long du cycle de vie \u00bb <\/em>d\u00e9clare <\/strong>Jean-Luc Vecchio, directeur du p\u00f4le Conseil & Int\u00e9gration Europe.<\/strong><\/span><\/p>\n

Cette nouvelle offre donne l\u2019opportunit\u00e9 aux entreprises de faire de la communication client un facteur de diff\u00e9rentiation concurrentielle. C\u00f4t\u00e9 clients, elle permet de b\u00e9n\u00e9ficier d\u2019une exp\u00e9rience coh\u00e9rente sur tous les supports et \u00e0 chaque point de contact du parcours client, en ligne comme hors ligne.<\/p>\n

Une volont\u00e9 qui fait \u00e9cho \u00e0 une r\u00e9cente \u00e9tude[1]<\/sup> \u00ab L\u2019exp\u00e9rience client ultra personnalis\u00e9e, cl\u00e9 de la comp\u00e9titivit\u00e9 de demain \u00bb d\u00e9clarant que pour plus d\u20191 entreprise sur 2, personnaliser la relation client est la premi\u00e8re des priorit\u00e9s en mati\u00e8re d\u2019exp\u00e9rience client en 2022.<\/strong><\/p>\n

___<\/p>\n

[1]<\/sup> Markess by Exaegis, Avril 2022<\/p>\n

T\u00e9l\u00e9charger le communiqu\u00e9<\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cette nouvelle offre \u00ab \u00e0 la carte \u00bb du groupe Tessi propose une plateforme digitale h\u00e9berg\u00e9e de gestion des interactions client, adoss\u00e9e \u00e0 des services de conseil, d\u2019assistance IT, de production \u00e9ditique, de data marketing et de marketing client. Tessi s\u2019est appuy\u00e9e sur son expertise technologique et sur ses relations partenariales fortes, entre start-ups et […]<\/p>\n","protected":false},"author":11,"featured_media":24726,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,106,178],"tags":[],"class_list":["post-29703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-innovation","category-digital-experience"],"acf":[],"yoast_head":"\nTessi lance DIGITAL EXPERIENCE by Tessi, sa nouvelle offre de gestion de l\u2019exp\u00e9rience client - Tessi International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tessi.eu\/fr\/tessi-lance-digital-experience-by-tessi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tessi lance DIGITAL EXPERIENCE by Tessi, sa nouvelle offre de gestion de l\u2019exp\u00e9rience client\" \/>\n<meta property=\"og:description\" content=\"Cette nouvelle offre \u00ab \u00e0 la carte \u00bb du groupe Tessi propose une plateforme digitale h\u00e9berg\u00e9e de gestion des interactions client, adoss\u00e9e \u00e0 des services de conseil, d\u2019assistance IT, de production \u00e9ditique, de data marketing et de marketing client. 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