{"id":29702,"date":"2022-11-21T11:00:49","date_gmt":"2022-11-21T09:00:49","guid":{"rendered":"https:\/\/www.tessi.eu\/strategie-omnicanale-et-experience-client-ne-manquez-plus-aucun-moment-de-vie-de-vos-clients-2\/"},"modified":"2025-04-01T16:26:36","modified_gmt":"2025-04-01T14:26:36","slug":"strategie-omnicanale-et-experience-client-ne-manquez-plus-aucun-moment-de-vie-de-vos-clients","status":"publish","type":"post","link":"https:\/\/www.tessi.eu\/fr\/strategie-omnicanale-et-experience-client-ne-manquez-plus-aucun-moment-de-vie-de-vos-clients\/","title":{"rendered":"[Livre blanc] &#8211; Strat\u00e9gie omnicanale et exp\u00e9rience client : ne manquez plus aucun moment de vie de vos clients !"},"content":{"rendered":"<p>Pour l\u2019entreprise, l\u2019omnicanalit\u00e9 repr\u00e9sente <strong>un levier de performance<\/strong>,\u00a0mais aussi <strong>d\u2019efficacit\u00e9 interne<\/strong>. Plus de d\u00e9perdition de donn\u00e9es, moins de perte de temps et d\u2019\u00e9nergie : chaque acteur va \u00eatre en mesure de contribuer pleinement aux ambitions de l\u2019entreprise. S\u2019engager dans une strat\u00e9gie omnicanale va mobiliser de nombreuses fonctions : marketing, service client, m\u00e9tiers, mais aussi la direction des syst\u00e8mes d\u2019information.<\/p>\n<p>En partant des probl\u00e9matiques terrain et du diagnostic des parcours clients, chacune d\u2019elles apporte ses comp\u00e9tences et expertises \u00e0 la d\u00e9marche.<\/p>\n<p><strong>C\u2019est toute l\u2019ambition de ce livre blanc\u00a0: exposer les fondamentaux de la distribution omnicanale des interactions pour en tirer le meilleur parti, au\u00a0<\/strong><strong>service de vos clients, de leur satisfaction et de votre chiffre d\u2019affaires.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour l\u2019entreprise, l\u2019omnicanalit\u00e9 repr\u00e9sente un levier de performance,\u00a0mais aussi d\u2019efficacit\u00e9 interne. Plus de d\u00e9perdition de donn\u00e9es, moins de perte de temps et d\u2019\u00e9nergie : chaque acteur va \u00eatre en mesure de contribuer pleinement aux ambitions de l\u2019entreprise. S\u2019engager dans une strat\u00e9gie omnicanale va mobiliser de nombreuses fonctions : marketing, service client, m\u00e9tiers, mais aussi la [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":25100,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,178],"tags":[],"class_list":["post-29702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-digital-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>[Livre blanc] - Strat\u00e9gie omnicanale et exp\u00e9rience client : ne manquez plus aucun moment de vie de vos clients ! - Tessi International<\/title>\n<meta name=\"description\" content=\"Comment tirer le meilleur parti des interactions de la distribution omnicanale, au\u00a0service de vos clients, leur satisfaction et de votre CA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tessi.eu\/fr\/strategie-omnicanale-et-experience-client-ne-manquez-plus-aucun-moment-de-vie-de-vos-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Livre blanc] - Strat\u00e9gie omnicanale et exp\u00e9rience client : ne manquez plus aucun moment de vie de vos clients !\" \/>\n<meta property=\"og:description\" content=\"Comment tirer le meilleur parti des interactions de la distribution omnicanale, au\u00a0service de vos clients, leur satisfaction et de votre CA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tessi.eu\/fr\/strategie-omnicanale-et-experience-client-ne-manquez-plus-aucun-moment-de-vie-de-vos-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Tessi International\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T09:00:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T14:26:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tessi.eu\/wp-content\/uploads\/2022\/11\/vignette-site-tessi-lb-dx.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2154\" \/>\n\t<meta property=\"og:image:height\" content=\"1417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"anaispini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"anaispini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/strategie-omnicanale-et-experience-client-ne-manquez-plus-aucun-moment-de-vie-de-vos-clients\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/strategie-omnicanale-et-experience-client-ne-manquez-plus-aucun-moment-de-vie-de-vos-clients\/\"},\"author\":{\"name\":\"anaispini\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/d77f035bf12ae0e82161e0101f82602f\"},\"headline\":\"[Livre blanc] &#8211; Strat\u00e9gie omnicanale et exp\u00e9rience client : ne manquez plus aucun moment de vie de vos clients !\",\"datePublished\":\"2022-11-21T09:00:49+00:00\",\"dateModified\":\"2025-04-01T14:26:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/strategie-omnicanale-et-experience-client-ne-manquez-plus-aucun-moment-de-vie-de-vos-clients\/\"},\"wordCount\":153,\"image\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/strategie-omnicanale-et-experience-client-ne-manquez-plus-aucun-moment-de-vie-de-vos-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tessi.eu\/wp-content\/uploads\/2022\/11\/vignette-site-tessi-lb-dx.png\",\"articleSection\":[\"News\",\"Digital Experience\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/strategie-omnicanale-et-experience-client-ne-manquez-plus-aucun-moment-de-vie-de-vos-clients\/\",\"url\":\"https:\/\/www.tessi.eu\/fr\/strategie-omnicanale-et-experience-client-ne-manquez-plus-aucun-moment-de-vie-de-vos-clients\/\",\"name\":\"[Livre blanc] - Strat\u00e9gie omnicanale et exp\u00e9rience client : ne manquez plus aucun moment de vie de vos clients ! 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