{"id":25429,"date":"2022-12-06T08:32:57","date_gmt":"2022-12-06T07:32:57","guid":{"rendered":"https:\/\/www.tessi.eu\/ged-erp-et-signature-electronique-le-trio-gagnant-copy\/"},"modified":"2023-08-01T17:51:58","modified_gmt":"2023-08-01T15:51:58","slug":"se-digitaliser-sans-oublier-de-se-transformer","status":"publish","type":"post","link":"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/","title":{"rendered":"Se digitaliser sans oublier de se transformer"},"content":{"rendered":"<p>La d\u00e9mocratisation des technologies num\u00e9riques porte la promesse d\u2019exp\u00e9riences plus personnalis\u00e9es et immersives. Les entreprises n\u2019ont pas le choix\u00a0: elles vont devoir les int\u00e9grer pour r\u00e9pondre aux prochains enjeux et standards de la relation client.<\/p>\n<p>En parall\u00e8le, elles devront relever un second enjeu tout aussi important\u00a0: transformer leur pratique, sans doute le d\u00e9fi le plus complexe \u00e0 relever.<\/p>\n<h2>Lutter contre la peur de la rupture<\/h2>\n<p>Nombreuses sont les entreprises qui souffrent d\u2019une cascade de pratiques internes, enracin\u00e9es depuis des ann\u00e9es et qu\u2019il faut pourtant faire \u00e9voluer. Dans le milieu de la sant\u00e9 par exemple, il y a une valorisation de l\u2019acc\u00e8s\u00a0: seuls les cadres ont le droit de consulter certaines informations. Ce n\u2019est plus une logique d\u2019usage et d\u2019outils, mais une logique de statut. Cela n\u2019est plus possible aujourd\u2019hui\u00a0: pour se transformer il est indispensable de prendre en compte l\u2019humain.<\/p>\n<h2>La cl\u00e9\u00a0: s\u2019appuyer sur des \u00e9cosyst\u00e8mes de comp\u00e9tences externes<\/h2>\n<p>Pour accompagner cette peur de la transformation, les entreprises doivent s\u2019entourer de profils vari\u00e9s avec des parcours diff\u00e9rents. C\u2019est le r\u00f4le d&rsquo;<strong>Innovation&amp;trust<\/strong>\u00a0: accompagner ces entreprises dans le d\u00e9veloppement de ces \u00e9cosyst\u00e8mes pour favoriser leur transition digitale.<\/p>\n<p>De fait, s\u2019appuyer sur des \u00e9cosyst\u00e8mes de comp\u00e9tences externes et mixtes permet de cr\u00e9er une organisation suffisamment agile, repr\u00e9sentative et forte sur les nombreux enjeux des prochaines ann\u00e9es.<\/p>\n<p>Le fonctionnement vertical des grandes entreprises \u2013 qui ne permet en rien cette transformation \u2013 doit \u00eatre abandonn\u00e9 au profit du fonctionnement des startups ou entreprises am\u00e9ricaines, qui cr\u00e9ent des \u00e9cosyst\u00e8mes de comp\u00e9tences.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"button-wrapper anim-element translate-y t150\" align=\"center\"><a class=\"btn-new btn-border-degrade\" title=\"Innovation &amp; Trust, la Digital Factory de Tessi\" href=\"https:\/\/www.tessi.eu\/fr\/digital-factory\/\" rel=\"noopener\"><span class=\"btn-border-degrade-content\"><span class=\"text\">D\u00e9couvrez Innovation&amp;trust, la Digital Factory de Tessi<\/span><\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La d\u00e9mocratisation des technologies num\u00e9riques porte la promesse d\u2019exp\u00e9riences plus personnalis\u00e9es et immersives. Les entreprises n\u2019ont pas le choix\u00a0: elles vont devoir les int\u00e9grer pour r\u00e9pondre aux prochains enjeux et standards de la relation client. En parall\u00e8le, elles devront relever un second enjeu tout aussi important\u00a0: transformer leur pratique, sans doute le d\u00e9fi le plus [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":25436,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,106],"tags":[],"class_list":["post-25429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Se digitaliser sans oublier de se transformer - Tessi International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Se digitaliser sans oublier de se transformer\" \/>\n<meta property=\"og:description\" content=\"La d\u00e9mocratisation des technologies num\u00e9riques porte la promesse d\u2019exp\u00e9riences plus personnalis\u00e9es et immersives. Les entreprises n\u2019ont pas le choix\u00a0: elles vont devoir les int\u00e9grer pour r\u00e9pondre aux prochains enjeux et standards de la relation client. En parall\u00e8le, elles devront relever un second enjeu tout aussi important\u00a0: transformer leur pratique, sans doute le d\u00e9fi le plus [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/\" \/>\n<meta property=\"og:site_name\" content=\"Tessi International\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-06T07:32:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-01T15:51:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tessi.eu\/wp-content\/uploads\/2022\/12\/vignette-v2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"532\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"pmallet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"pmallet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/\"},\"author\":{\"name\":\"pmallet\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/0c662bb797314a35603fe3fd7b4d09bb\"},\"headline\":\"Se digitaliser sans oublier de se transformer\",\"datePublished\":\"2022-12-06T07:32:57+00:00\",\"dateModified\":\"2023-08-01T15:51:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/\"},\"wordCount\":306,\"image\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tessi.eu\/wp-content\/uploads\/2022\/12\/vignette-v2.jpg\",\"articleSection\":[\"News\",\"Innovation\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/\",\"url\":\"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/\",\"name\":\"Se digitaliser sans oublier de se transformer - Tessi International\",\"isPartOf\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tessi.eu\/wp-content\/uploads\/2022\/12\/vignette-v2.jpg\",\"datePublished\":\"2022-12-06T07:32:57+00:00\",\"dateModified\":\"2023-08-01T15:51:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/0c662bb797314a35603fe3fd7b4d09bb\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/#primaryimage\",\"url\":\"https:\/\/www.tessi.eu\/wp-content\/uploads\/2022\/12\/vignette-v2.jpg\",\"contentUrl\":\"https:\/\/www.tessi.eu\/wp-content\/uploads\/2022\/12\/vignette-v2.jpg\",\"width\":532,\"height\":350,\"caption\":\"Se digitaliser sans oublier de se transformer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tessi.eu\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Se digitaliser sans oublier de se transformer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/#website\",\"url\":\"https:\/\/www.tessi.eu\/fr\/\",\"name\":\"Tessi International\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tessi.eu\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/0c662bb797314a35603fe3fd7b4d09bb\",\"name\":\"pmallet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/285d36b3faf28a1d856148cf2d579763696444924b5af229391323d21a89f987?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/285d36b3faf28a1d856148cf2d579763696444924b5af229391323d21a89f987?s=96&d=mm&r=g\",\"caption\":\"pmallet\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Se digitaliser sans oublier de se transformer - Tessi International","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/","og_locale":"fr_FR","og_type":"article","og_title":"Se digitaliser sans oublier de se transformer","og_description":"La d\u00e9mocratisation des technologies num\u00e9riques porte la promesse d\u2019exp\u00e9riences plus personnalis\u00e9es et immersives. Les entreprises n\u2019ont pas le choix\u00a0: elles vont devoir les int\u00e9grer pour r\u00e9pondre aux prochains enjeux et standards de la relation client. En parall\u00e8le, elles devront relever un second enjeu tout aussi important\u00a0: transformer leur pratique, sans doute le d\u00e9fi le plus [&hellip;]","og_url":"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/","og_site_name":"Tessi International","article_published_time":"2022-12-06T07:32:57+00:00","article_modified_time":"2023-08-01T15:51:58+00:00","og_image":[{"width":532,"height":350,"url":"https:\/\/www.tessi.eu\/wp-content\/uploads\/2022\/12\/vignette-v2.jpg","type":"image\/jpeg"}],"author":"pmallet","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"pmallet","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/#article","isPartOf":{"@id":"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/"},"author":{"name":"pmallet","@id":"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/0c662bb797314a35603fe3fd7b4d09bb"},"headline":"Se digitaliser sans oublier de se transformer","datePublished":"2022-12-06T07:32:57+00:00","dateModified":"2023-08-01T15:51:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/"},"wordCount":306,"image":{"@id":"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tessi.eu\/wp-content\/uploads\/2022\/12\/vignette-v2.jpg","articleSection":["News","Innovation"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/","url":"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/","name":"Se digitaliser sans oublier de se transformer - Tessi International","isPartOf":{"@id":"https:\/\/www.tessi.eu\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/#primaryimage"},"image":{"@id":"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tessi.eu\/wp-content\/uploads\/2022\/12\/vignette-v2.jpg","datePublished":"2022-12-06T07:32:57+00:00","dateModified":"2023-08-01T15:51:58+00:00","author":{"@id":"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/0c662bb797314a35603fe3fd7b4d09bb"},"breadcrumb":{"@id":"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/#primaryimage","url":"https:\/\/www.tessi.eu\/wp-content\/uploads\/2022\/12\/vignette-v2.jpg","contentUrl":"https:\/\/www.tessi.eu\/wp-content\/uploads\/2022\/12\/vignette-v2.jpg","width":532,"height":350,"caption":"Se digitaliser sans oublier de se transformer"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tessi.eu\/fr\/se-digitaliser-sans-oublier-de-se-transformer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tessi.eu\/fr\/"},{"@type":"ListItem","position":2,"name":"Se digitaliser sans oublier de se transformer"}]},{"@type":"WebSite","@id":"https:\/\/www.tessi.eu\/fr\/#website","url":"https:\/\/www.tessi.eu\/fr\/","name":"Tessi International","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tessi.eu\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/0c662bb797314a35603fe3fd7b4d09bb","name":"pmallet","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.tessi.eu\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/285d36b3faf28a1d856148cf2d579763696444924b5af229391323d21a89f987?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/285d36b3faf28a1d856148cf2d579763696444924b5af229391323d21a89f987?s=96&d=mm&r=g","caption":"pmallet"}}]}},"_links":{"self":[{"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/posts\/25429\/"}],"collection":[{"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/users\/12\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/comments\/?post=25429"}],"version-history":[{"count":9,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/posts\/25429\/revisions\/"}],"predecessor-version":[{"id":38863,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/posts\/25429\/revisions\/38863\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/media\/25436\/"}],"wp:attachment":[{"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/media\/?parent=25429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/categories\/?post=25429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tessi.eu\/fr\/wp-json\/wp\/v2\/tags\/?post=25429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}