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Verisure

Advocacy direct marketing campaign

The client

Verisure, European leader in alarm systems and remote monitoring for private and professional, protects premises with home alarms (residence, apartment) or high-performance corporate alarms permanently connected to the central monitoring station.

The client’s challenge

Increase the volume of referrals made from the website

Tessi’s solution

Direct marketing campaign management :

  • File processing
  • Paper and envelopes supply
  • Dynamic address and text files management for mail personalization
  • Envelopes personalization
  • Folding, inserting, mailing and posting

Benefits

    • + 44% of sales related to the campaign vs the previous year during the time of the promotion (July / August)
    • Post Facebook seen by 40 000 people


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