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PSA Retail

Celebrate the opening of the new PSA Retail

The client

In France, the PSA RETAIL network has established itself as a referent network for the brands it represents. The network now has new ambitions: to become a multi-brand automobile distribution network, entrepreneur and autonomous, profitable, having redeployed its core business as well as achieved its digital transformation.

The client’s challenge

  • Celebrate the opening of the new PSA Retail Bordeaux Le Bouscat
  • Make the new site known to customers

Tessi’s solution

  • Recommendations
  • Event Design
  • Recruitment and training of all staff
  • Design & implementation of live games and experiences : DigiTennis, molecular cuisine animation, rally simulator, DJ live mix (2 DJs)
  • Event production & management
  • Video capture (brief + debrief)


Benefits

    • A tailored launch event that celebrated the opening of the dealership
    • Many enthusiastic visitors


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