In France, the PSA RETAIL network has established itself as a referent network for the brands it represents. The network now has new ambitions: to become a multi-brand automobile distribution network, entrepreneur and autonomous, profitable, having redeployed its core business as well as achieved its digital transformation.
The client’s challenge
- Celebrate the opening of the new PSA Retail Bordeaux Le Bouscat
- Make the new site known to customers
- A tailored launch event that celebrated the opening of the dealership
- Many enthusiastic visitors