Shopper marketing Strategies, Retail Marketing & studies
Develop customer-centric strategies that sell
Learn more about
Presentation of the client
Brioche Pasquier is the number one pastry company in France with no less than 3400 employees, 14 factories in France and 5 fields of activity (brioche, pastry, rusk, international and agri). Its strengths are many: a family know-how / Products for breakfast, adapted to the tastes and desires of the whole family / Quality ingredients for simple and tasty products
The client's issue
- Create a strong sustainable GMS moment in store in order to develop the QA / Act
- Strengthen the brand by bringing benefits to consumers around a unifying event and a 360 ° activation
- Make the whole range of Breakfast known
The solution offered by Tessi
Shopper strategy and activation platform : there are many kind of breakfasts, depending on people’s habits, let shoppers discover their kind of breakfast through a test and reward them for buying Pasquier breakfast products with personalized mugs
- Roadshow : 12 animation days
- Realization of an event and modular PLV device to animate the central aisles of the stores
- Design, development, hosting and uploading of the mobile optimized website
- Development of a online test to discover the shopper’s kind of breakfast
- Handling of online participations / digital proof of purchase authentication through receipt scanning technology : DIGIFID® promotion and loyalty plateform
- Personalization of the mugs (sublimation)
- Storage, packaging and shipping
- Reporting
- Customer service
Advantages
-
- An activation that positioned BRIOCHE PASQUIER as a key player of the breakfast category thanks to a national 360 ° activation campaing with brand content, roadshow, in-store POS, and digital
- A sales boost of the products of the range
- A Top Com d’Or award in the marketing category
Our associated offers
Stay in touch
The best of Tessi in your inbox!