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Category sales activation

Presentation of the client

Brioche Pasquier is the number one pastry company in France with no less than 3400 employees, 14 factories in France and 5 fields of activity (brioche, pastry, rusk, international and agri). Its strengths are many: a family know-how / Products for breakfast, adapted to the tastes and desires of the whole family / Quality ingredients for simple and tasty products

The client's issue

  • Create a strong sustainable GMS moment in store in order to develop the QA / Act
  • Strengthen the brand by bringing benefits to consumers around a unifying event and a 360 ° activation
  • Make the whole range of Breakfast known

The solution offered by Tessi

Shopper strategy and activation platform : there are many kind of breakfasts, depending on people’s habits, let shoppers discover their kind of breakfast through a test and reward them for buying Pasquier breakfast products with personalized mugs

  • Roadshow : 12 animation days
  • Realization of an event and modular PLV device to animate the central aisles of the stores
  • Design, development, hosting and uploading of the mobile optimized website
  • Development of a online test to discover the shopper’s kind of breakfast
  • Handling of online participations / digital proof of purchase authentication through receipt scanning technology : DIGIFID® promotion and loyalty plateform
  • Personalization of the mugs (sublimation)
  • Storage, packaging and shipping
  • Reporting
  • Customer service


  • An activation that positioned BRIOCHE PASQUIER as a key player of the breakfast category thanks to a national 360 ° activation campaing with brand content, roadshow, in-store POS, and digital
  • A sales boost of the products of the range
  • A Top Com d’Or award in the marketing category

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