Presentation of the client
Brioche Pasquier is the number one pastry company in France with no less than 3400 employees, 14 factories in France and 5 fields of activity (brioche, pastry, rusk, international and agri). Its strengths are many: a family know-how / Products for breakfast, adapted to the tastes and desires of the whole family / Quality ingredients for simple and tasty products
The client's issue
- Create a strong sustainable GMS moment in store in order to develop the QA / Act
- Strengthen the brand by bringing benefits to consumers around a unifying event and a 360 ° activation
- Make the whole range of Breakfast known
The solution offered by Tessi
Shopper strategy and activation platform : there are many kind of breakfasts, depending on people’s habits, let shoppers discover their kind of breakfast through a test and reward them for buying Pasquier breakfast products with personalized mugs
- Roadshow : 12 animation days
- Realization of an event and modular PLV device to animate the central aisles of the stores
- Design, development, hosting and uploading of the mobile optimized website
- Development of a online test to discover the shopper’s kind of breakfast
- Handling of online participations / digital proof of purchase authentication through receipt scanning technology : DIGIFID® promotion and loyalty plateform
- Personalization of the mugs (sublimation)
- Storage, packaging and shipping
- Reporting
- Customer service
Advantages
- An activation that positioned BRIOCHE PASQUIER as a key player of the breakfast category thanks to a national 360 ° activation campaing with brand content, roadshow, in-store POS, and digital
- A sales boost of the products of the range
- A Top Com d’Or award in the marketing category
