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Old El Paso

Theatralisation

The client

Old El Paso is a brand of Tex-Mex style kitchen products, such as ready-to-eat dinners, tacos, tortilla sauces, condiments, rice and beans.

This brand is marketed in the United Kingdom, the United States, Spain, Canada, France, Switzerland and Germany and is owned by the American group General Mills

The client’s challenge

  • Consolidate the brand image
  • Increase sales volumes
  • Maintain leadership position

Tessi’s solution

  • Strategic recommendation: develop a big innovative in-store POS display on the concept of “El Mercado” where the consumer is invited to enter the Old El Paso Mexican market to discover all the ranges of the brand but also the fresh products necessary for the recipes
  • Graphic design
  • 3D modeling and development in Virtual Reality powered by Virtualive® technology


The benefits

    • Increased visibility in points of sale
    • Customer loyalty
    • Federate the points of sale


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