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Marketing Direct

The client

Caroll, brand of reassuring elegance, boasts his love of forty-year-olds. Born in the 1960s, the swinging sixties knitwear brand has become, over the decades, a key player in fashion and the ally of women. With a network of nearly 500 shops worldwide, including 331 in France, Caroll enjoys a premium location in the city center.

The client’s challenge

Each season Caroll needs to show its new collection to its customers and prospects.

Tessi’s solution

  • Direct marketing mailing campaigns
  • Integration of both french and foreign address files, computer setup
  • Inkjet printing on envelopes or invitation cards
  • Printing of foreign postage
  • Envelope stuffing
  • Postage in Destinéo or sent abroad for local postage


  • Increase in the number of customers visiting the stores
  • Increase in turnover

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