Put the right activation levers in front of the right audiences.
To develop shopper and retail strategies that really focus on your customers, Tessi offers an innovative, data-based approach and an integrated service ranging from consulting to campaign release.
Every customer is different and therefore responds to different incentives; and that’s why we identify the best brand activation levers by analysing your customers’ behavioural data. The goal: to increase activation scenarios, making them more relevant and personalised while bringing your customers closer to your brand.
To achieve this, we use a proprietary analysis method and segmentation tool. We collect the data needed from existing information, by conducting qualitative and quantitative studies, or through third-party data from distribution (relevanC or Carrefour, for example).
Then, we put the right activation levers in front of the right audiences.
- A winning combination of consulting, creativity (we have our own integrated creative studio of 10 people), technology, and data.
- A complete solution – from consulting to operational rollout – more info on the digitisation of sales promotions
- The expertise of ultra-specialists in customer behaviour, focused on all your communication channels: digital, print, or point of sale.
- The activation levers used are more personal and more effective, and the ROI is greater.
- Thanks to our data partnerships with distributors, you can improve your online client and prospect targeting according to their individual in-store behaviour, personalise your offerings and improve how you measure the ROI from your actions.
Category Sales Activation
Let shoppers discover their kind of breakfast through a test and reward them for buying Pasquier breakfast products with personalized mug