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Mondelēz International

Digital loyalty campaign

The client

Mondelēz International is an American agri-food multinational, particularly active in the biscuit, chocolate and gum & candy sectors, which is established in many countries around the world. By volume of sales, it is the second largest player in the agri-food sector.

The client’s challenge

  • Boost sales on all product lines taking into account the new Egalim regulatory context in France
  • Reward loyal customers

Tessi’s solution



  • Strategic recommendation, design and management of a 100% digital cross-category activation over 9 months : creation of a digital platform called « Grand jeu des 7 familles » starring families of Mondelez products. The platform includes : an AI powered module that automatically captures data from receipts pictures and checks purchases of Mondelez products (AI-SCANN by Tessi), a card exchange module, a calendar of draws, a presentation module of geolocated activities
  • Impactful, mobilizing, differentiating concept and naming
  • Design of POS media, leaflets for trade operations, presentation videos, social media in partnership with Facebook
  • Recommendation and sourcing of 10,000 prizes to win every week (set up of a network of 3000 partners for prizes of sports and leisure activities), weekly prize draws and management of winners
  • Qualitative and quantitative studies conducted before the launch of the campaign
  • Dream prizes and spectacular generosity
  • Concierge Service
  • Processing of online participations
  • Implementation of marketing automation campaigns
  • Weekly and monthly reporting


    • A campaign of unprecedented extent
    • An ambitious project putting technological innovation at the heart of its realization
    • A campaign that promotes all categories of Mondelez products (Biscuits, Chocolate and Gum & Candy)
    • A real good feedback from retailers, the staff and consumers!

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